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Cultural Marketing Coordinator ($18-$23/hr)

最後更新:11/09/2021 05:04 AM 瀏覽:134

内容詳情

Cultural Marketing Coordinator

Start date: 11/22/2021
Paid Internship$18 - $23/hr

Description

Position Summary

We are seeking a Full Time Cultural Marketing Intern. This position requires a strong understanding of values, attitudes, drivers, and behaviors across key segments of the U.S. population (African American, Latinx, AAPI, LGBTQ, etc.) A Marketing Coordinator is responsible for collaborating with the Marketing, Insights, and Strategy teams in projects and activities to ensure flawless execution of key deliverables. The Marketing Coordinator will support the company’s growth initiatives and that of its clients. This position requires a strong foundation in marketing and strong writing and communication skills.

Required graduation year

2020 - 2021

Requirements

Key Duties And Responsibilities

 Assist Marketing team on day-to-day responsibilities. Includes, among others to:


  • Assist in Developing 6P business plans: People (target), Positioning, Product, Price, Place, Promotions
  • Maintain project timelines
  • Coordinate and support meetings
  • Support the development of marketing plans
  • Support database/data mining activities, generate charts, and help build presentations 
  • Support needed research (online, store visits or conferences, market immersions, and customer service/experience audits) to support strategic marketing initiatives
  • Organize and maintain marketing files on the company server: label and archive data including proposal development files, client marketing program files, branding guidelines, presentations, etc.
  • Create/deliver PowerPoint presentations for clients internal and external
  • Support the team in creating briefs, answering RFPs, and preparing pitches
  • Support quantitative and qualitative research efforts
  • Gather industry insights and statistics from various sources; research and track multiple secondary sources to determine trends and insights.
  • Research companies and their products (i.e., market share, market conditions & trends, pricing, and advertising)
  • Analyze, summarize and report findings
  • Support ongoing marketing projects online as needed. Includes but not limited to:
  • Email blasts, blogs, entries, and other electronic social media
  • Website content and benchmarking


Qualifications & Skills

  • BA or BS preferably in Marketing, Anthropology, Sociology or related fields
  • Background in consumer marketing, experience in multiple business lines/categories preferred
  • Strong understanding of values, attitudes, drivers, and behaviors across diverse segments of the U.S. population (African American, Latinx, AAPI, LGBTQ, etc.)
  • Ability to work independently and as part of a team; to be resourceful, proactive, and self-motivated
  • Excellent written and oral communication skills for interacting with internal and external company contacts
  • Ability to organize, prioritize and multitask; to work under tight deadlines with a sense of urgency
  • Exceptional attention to detail and commandment to follow through
  • Ability to learn new skills and systems quickly; must-see “the big picture” and how a particular task supports a more significant objective
  • Customer service, marketing, or sales experience is a plus
  • Aptitude with Digital/Social Media
  • Strong problem-solving skills
  • Expert in Microsoft Office programs, especially Excel (analytical and chart development skills), PowerPoint, and Google Suite
  • Ability to take the initiative, to sell his/her ideas, to work well autonomously and as part of a team
  • Excellent interpersonal skills: verbal/written communications and presentation skills


Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.



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