County of Los Angeles-SENIOR MARKETING ANALYST
1/4/2022 9:23:43 AM 580
$81,880.32 - $110,346.72 Annually
Los Angeles County, CA
Full time
PUBLIC HEALTH
PH1773B
Open Competitive Job Opportunity
PH1773B
This examination will remain open until the needs of the service are met and is subject to closure without prior notice.
DEFINITION:
Responsible for a department's marketing program.
CLASSIFICATION STANDARDS:
Positions allocable to this class report to a higher level department manager and are responsible for the solicitation, negotiation and implementation of a department's marketing program. Incumbents must perform assignments which require full competence over a wide range of marketing transactions acquired after substantial experience. Incumbents must exercise a thorough knowledge of Los Angeles County's practices and procedures regarding marketing, as well as marketing law and strategies, the principles of product marketing and project management, budgeting techniques and tracking methods, and analytical methods and techniques used for problem identification, data gathering, data analysis and decision making in order to solicit and negotiate a wide range of marketing agreements, and potential marketing programs.
- Plans, develops, implements and monitors departmental marketing strategies and programs.
- Negotiates with marketing sponsors and governmental agencies in matters relating to the sponsorship of signage, donations and licensing of intellectual property.
- Prepares promotional materials for obtaining sponsorship agreements.
- Prepares marketing data for determining financial considerations for marketing programs.
- Analyzes new marketing programs to determine their appropriateness for the department, and recommends programs that are within County Marketing's guidelines and standards.
- Prepares special reports and recommendations for the Board of Supervisors, governmental agencies and officials.
- Prepares awards, grants and loan applications.
- Supervise staff engaged in departmental marketing programs, as needed.
MINIMUM REQUIREMENTS:
Two (2) years' experience in a *public agency assisting in the negotiation and implementation of marketing programs.
**A Master's degree from an accredited college with specialization in Marketing may be substituted for six (6) months of the required public agency or private sector experience.
LICENSE:
A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions.
PHYSICAL CLASS:
2 - Light: Light physical effort which may include occasional light lifting to a 10-pound limit, and some bending, stooping or squatting. Considerable walking may be involved.
SPECIAL REQUIREMENT INFORMATION:
You must POSSESS and CLEARLY EXPRESS detailed years of experience performing relevant duties, related to the requirements within your online job application under the "Experience" area.
*Public agency is defined as the Government of the United States; any agency of the United States, or government of a state, which includes counties, cities, school district, and etc.
**In order to receive credit for any type of college or university degree, such as a Master's Degree or higher, you must attach a legible copy of the Official Diploma, Official Transcript(s), or Official Letter from the accredited institution, which shows the area of specialization and the date the degree was awarded, with Registrar's signature and school seal, to the application.
- Foreign degrees must be evaluated for equivalency to United States accredited institutions standards by an academic credential evaluation agency recognized by The National Association of Credential Evaluation Services or the Association of International Credential Evaluators, Inc. (AICE). (see Employment Information under Accreditation Information)
- All documents must be attached to your application at the time of filing, or e-mailed to HRExams@ph.lacounty.gov within fifteen (15) calendar days from application submission or your application may be rejected.
Credit will be given to applicants who possess the following:
- Additional experience beyond the Minimum Requirements.
EXAMINATION CONTENT:
This examination will consist of an evaluation of education and experience based upon the application, and desirable qualifications weighted 100%.
Candidates must achieve a passing score of 70% or higher on the examination in order to be added onto the register of eligible candidates.
Passing this examination (evaluation of training and experience) and being added to the Eligible Register (hiring list) does not guarantee an offer of employment.
ELIGIBILITY INFORMATION:
NO PERSON MAY COMPETE IN THIS EXAMINATION MORE THAN ONCE EVERY TWELVE (12) MONTHS.
Applications will be processed on an as-received basis and promulgated to the register of eligible candidates accordingly.
VACANCY INFORMATION:
The Eligible Register resulting from this examination will be used to fill vacancies in the Department of Public Health as they occur.
AVAILABLE SHIFT: Any, including evenings, nights, weekends and holidays.