About US

Toyo Life Service was established in 1997.

We are the Manufacturer of World-Famous Cosmetic Brand “Cure”.

We have been manufacturing cosmetic products in Japan over 15 years.

Since the introduction of our Natural Aqua Gel Cure® exfoliation care product in 2003, we have not conducted any commercial advertising.  Instead, we have grown to become a successful and loved company through the word-of-mouth support of our loyal customers.

We have been pioneering the concept of exfoliation care since before its widespread popularity, and Natural Aqua Gel Cure® is currently carried by more the 5,000 stores throughout Japan.  It has been highly ranked by Japan’s number one word-of-mouth website for ten years running and has been awarded the “Best Cosmetic Award” as well.

We have expanded our markets beyond Japan since 2008 and have received numerous awards from retail chain stores in various countries.  With emphasis on our companies in Japan and the United States, we are conducting marketing activities on a global scale, covering sales bases in 22 countries around the world.  We are proud to have received the “HWB (Health, Wellness and Beauty) Award” from Watsons, Asia’s largest drugstore chain, for four straight years since 2015.  We were further chosen by Britain’s foremost authority on recognizing internationally valued brands for the World Branding Awards “Brand of the Year” in 2017 and 2018, the only Japanese cosmetics producer to be so honored.

Our goal is to continue developing the trust that we have built up over the years and to become an internationally recognized representative of Japanese cosmetics.